Historic Realty Detroit
Brand strategy and identity development for Sharrow Marine, positioning a breakthrough propeller technology for premium performance markets.
Services
Head of Brand | CMO
Client
HRD
Year
2022-2025
Here you go:
I served as Head of Brand and CMO for Historic Realty Detroit from 2022 to 2025, leading creative development and brand strategy across a portfolio of historically significant and architecturally distinctive properties. From Craftsman bungalows to mid-century estates, I built the full marketing infrastructure: creative direction, digital and social strategy,
email campaigns, and in-person assets that positioned HRD in its own category against national brokers like Compass and Sotheby's. Over three years the brand grew, the selling season expanded, and HRD established year-round competitive presence in one of Detroit's most storied real estate markets.
![2218 Iroquois Ave email [open house].jpg](https://static.wixstatic.com/media/1afc41_7b7c97da190a4d3b9014187f955b8cc3~mv2.jpg/v1/fill/w_980,h_1561,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2218%20Iroquois%20Ave%20%20email%20%5Bopen%20house%5D.jpg)
The Challenge
Detroit real estate has a defined selling season — and Historic Realty Detroit was competing against national powerhouses like Compass and Sotheby's with a portfolio that deserved better representation. Their listings weren't just homes. They were historically significant properties defined by character, architectural legacy, and a distinctly Detroit elegance — from laid-back Craftsman bungalows to mid-century Mies van der Rohe. That story wasn't being told.
The Approach
I led full brand and creative development — building marketing packages, digital and social strategy, email campaigns, and in-person experiential assets that matched the caliber of the properties. Every listing got the treatment it deserved. Creative direction, visual storytelling, and positioning that placed HRD in its own category — not competing on price or volume, but on significance and taste.
Outcome
Over three years the brand grew, the selling season expanded beyond its traditional window, and HRD built competitive positioning against brokers with significantly larger resources. Year-round growth. A brand that felt as considered as the homes it represented.
