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About

Working Across Brand Strategy, Creative Direction and Marketing Systems

I’m a creative director and brand strategist focused on helping ideas take shape in the real world. My work spans brand development, product storytelling, and integrated marketing, bringing together strategy, design, and narrative to build clear and scalable brand systems.

Over the past 15 years, I’ve worked across agency, in-house, and entrepreneurial environments, partnering with companies to launch products, refine brand positioning, and create experiences that connect with audiences in meaningful ways.

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Creative Director

Partner & Creative Director

  • brand vision

  • campaigns

  • storytelling

  • creative leadership

  • leading teams and agencies

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Brand Strategist

Senior Designer

  • brand positioning

  • narrative development

  • go-to-market strategy

  • product storytelling

  • connecting business strategy to brand

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Venture Builder

Developer

  • launching products

  • shaping early brands

  • helping companies grow

  • entrepreneurial environments

Services

Creative Direction / Brand Strategy & Positioning / Product Positioning & Development / Spatial & Experiential Design Integration / Integrated Campaign Development / Visual Identity Systems / Launch Strategy / Content & Communication Systems / Creative Production Oversight

- Consumer Products & Innovation

- Healthcare & Wellness

- D Magazine

- Built Environment 

- Retail & Physical Experience

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