MASHstudios Marketing and Creative Director · Brand · Strategy | Los Angeles
A studio doing remarkable work — with a brand that couldn't keep up.
MASHstudios was evolving from furniture manufacturer to experiential creative studio — delivering branded environments for Nike, Chanel, and Goop. The work was there. The story wasn't.
THE SITUATION
Brand identity didn't reflect the studio's ambition or creative range
WHAT WAS AT STAKE
Enterprise brand partnerships, direct client relationships, market positioning
MY ROLE
Director of Marketing & Creative Director — brand, strategy, client development
The Problem
MASHstudios was entering a new chapter — owning their design and technology, redefining themselves as a destination where brands come to discover and learn about the power of branded interiors. But the brand didn't say any of that.
The product lines — custom, retail, DTC — were operating in silos. The sales and marketing approach had no unified story. And without that story, every new client conversation started from scratch.
The Approach
I came in with a clear creative vision: build brand harmony across every product line and client touchpoint, so the studio could be understood, sold, and grown from a single coherent position.
That meant redefining the brand voice, creating a visual storytelling system, and developing a sales and marketing structure that aligned custom work, retail, and DTC under one narrative. I also led client development — building direct relationships with architecture firms, designers, and brand teams, and bringing in partners including Concord Records.
What I Built
Brand identity & voice system
New positioning, tone, and visual language across all touchpoints
Unified sales & marketing structure
Aligned custom, retail, and DTC under a single coherent story
Client development & partnerships
Decks, strategy, and direct relationships that closed Nike, Chanel, Goop, Concord Records
Visual storytelling package
Presentation materials that made the studio's creative approach legible to new clients
The Outcome
A studio that could walk into any room — with Nike, with Chanel, with a music label — and make the case for itself. The work didn't change. The ability to communicate it did.
Work
Trademark and Brand IP
Media and Communication
Digital Platforms Brand Management
Location Reviews, Documenting, PR
Multi-Line Brand Management
Production and Creative Development
Advance Technology Design