Mans Lumber
Services
TV, Radio, Print
Outdoor, Digital, in-store
Client
Mans Lumber
Year
2025
I partnered with Mans Lumber to lead creative for their 125th anniversary, translating a long-standing legacy into a modern, multi-channel campaign. The work extended across in-store, TV, print, and outdoor, creating a unified presence that connected history with forward momentum.
The Challange
Mans Lumber is a long-established building materials supplier serving builders, contractors, and homeowners across Michigan. As the company expanded its services and customer base, it needed a clearer way to present its brand, offerings, and expertise to both professionals and the public.
The Outcome
I worked with the team to help refine how the company communicated its capabilities and services. The focus was on organizing information and messaging in a way that made the business easier to understand while reinforcing its reputation for quality, reliability, and industry experience.
Campaign Design
"KEEP ON BUILDING" Celebrating 125 years of business.
Marketing
A 8 month co-branded campaign was delivered across Digital, print, outdoor, TV, direct mail, events and in-store. Reach: 2.3 million covering Metro-Detroit
Production
9 CCTV spots covering product and partnerships with TREX, ANDERSON Windows, and TimberTech. Reach: 4 million impressions covering Metro-Detroit.
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The Outcome
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Alongside messaging and structure, I helped shape creative and communication materials used across digital and marketing channels. The goal was to present Mans Lumber as a modern, trusted partner in the building process while maintaining the heritage and credibility the company had built over decades.